The Premium Edge is a safety harness and tool-belt system for construction workers operating in high-altitude environments. Because work harnesses are typically worn all day, comfort was second only to safety with such features as padding along the shoulder and leg straps, placement of the main abdominal buckle away from the stomach and on-the-fly adjustments to alter the weight distribution between the hips and shoulders. Quick-connect buckles and the overall rigidity of the harness makes putting it on and taking it off much easier. The integrated tool belt keeps tools close at hand but it can also be quickly released after a fall. And for all of today’s requisite gadgets, notch holes along the chest straps conveniently stow cell phones, pens and walkie-talkies. All these features, combined with a bold aesthetic, provide a subtle incentive to ensure workers keep safety first and don’t forget their harness.

프리미엄 엣지의 안전벨트. 높은 고도에서 작업을 하는 인부들에게 있어서 최선은 안전, 차선은 착용 편의성, 편안함 등이다. 하지만 본 제품은 양자의 균형을 모두 잘 맞추어서 사용자들에게 보다 높은 수준의 작업 환경을 제공함을써 산업 디자인의 철학을 완성한다.

“… combines features from construction, climbing and sailing into a smart fashion statement and a functional, comfortable product.”

Robin Edman, CEO, Swedish Industrial Design Foundation


2. 소비재 부문 수상작

The One Touch Can Opener is the world’s first cordless hands-free can opener. Forget struggling to puncture a hole. Simply place One Touch on the can and press start. It “walks around” the can by itself, stopping automatically when the can is open. When you lift the opener off the can, a magnet on the opener removes the lid as well. Inspired by natural forms, such as pebbles and dolphins, its soft, sculptural shape is quite distinct from the sharp edges and even sharper blades of traditional openers. When not in use, the cutter and drive wheel are retracted into the casing, hiding sharp edges. With no protruding handles or grips, One Touch’s smooth, flowing organic shape is sculptured tightly around the internal components. It was originally designed for senior citizens but has since proved popular with anyone needing to open a can.

원터치 형식의 캔따개! 이 캔따개는 날카로운 칼날의 위험 속에서 360도 방향으로 꾸역 꾸역 손돌림을 해서 따야했던 과거의 캔따개를 완전히 대체할 수 있는 소중한 상품이다. 따개를 캔 뚜껑에 올려두고, 시작 버튼만 누르면 자동으로 캔을 돌려 따고는 사용자가 제품을 들어올릴 때 자력으로 캔을 들어올려 주기까지하는 센스 발휘. 외관은 자갈 및 돌고래의 형상을 본 따서 기타 소비재 제품들과 위화감 없이 자연스럽게 어울릴 수 있을 것. 추가로, 사용하지 않을 때는 날카로운 칼날이 안으로 숨어 있어 운반에 있어서도 위험이 최소화 된 상품이라고.


“… very elegant in design and simple to use for everyone. It includes people with manual disabilities in the product experience rather than setting them apart.”

Steve Wilcox, FIDSA, Principal, Design Science

3. 전략 디자인 부문 수상작

The design strategy for this new line of flatware helped the manufacturer increase its market share in an industry dominated by price-driven competitors. Since little advertising budget was available, the design of the product, packaging and display became the marketing. Optimizing logistics—such as configuring the packaging to maximize the capacity of shipping containers and a self-merchandising strategy that animates the product in high-volume, warehouse retail settings—also helped achieve product differentiation and cost containment. The modular display cartons let consumers see exactly what they are buying. In addition, the bold color, strong typography and clever copywriting of the packaging produce a striking presence in a sea of bland cardboard and reinforce the product’s high value and competitive price.

“An engaging, effective example of the power designers have to enhance value and elevate the mundane.”

Moira Cullen, Design Director, North America, The Coca-Cola Company

미식가들을 위한 시식도구 패키지! 본 디자인에 대해서 언급하기 위해서는 먼저 제품 패키지 디자인의 중요성에 대해서 말해야 할 듯하다. 제품의 패키지는 해당 제품이 공장에서 생산되어 출하된 후 재고 관리, 운송관리, 마케팅 부문 등의 분야에서 제품의 원가에 영향을 미치고, 소비자들에게 구매를 유인한다. 본 제품은 소비자들이 본인들이 정확하게 무엇을 구매하는지를 시원하게 볼 수 있도록 디자인 되어 있다. 더하여, 명확한 색감, 강렬한 타이포그래피 그리고 영리한 Copywriting은 붉은 바다와 같은 경쟁시장에서 제품의 강렬한 존재감을 나타낸다.

Source: www.idsa.org
가공 by Doer Ahn

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